--- title: Chatter That Matters Podcast - Small Business Series - Hoot Reading description: Hoot Reading CEO and Co-Founder, Carly Shuler, was invited to be a guest on Tony Chapman's Chatter That Matters podcast. Carly's particular episode is part of the Small Business Matters series, presented by RBC.    image: https://learn.hootreading.com/hubfs/Imported_Blog_Media/Small-Business-Matters-Podcast-.jpg --- [![logo-black-no-padding](https://learn.hootreading.com/hs-fs/hubfs/New%20Website/logo-black-no-padding.png?width=120&height=100&name=logo-black-no-padding.png)](https://www.hootreading.com) - [Families](https://www.hootreading.com/family-memberships) - [• Hoot Tutoring](https://www.hootreading.com/family-memberships) - [• Early Reading (Pre-K & K)](https://www.hootreading.com/early-reading) - [• Elementary Reading (Grades 1–5)](https://www.hootreading.com/reading-tutoring-for-elementary) - [• Middle School Reading (Grades 6–8)](https://www.hootreading.com/reading-tutoring-for-middle-school) - [Schools & Districts](https://www.hootreading.com/high-impact-tutoring) - [• High-Impact Tutoring](https://www.hootreading.com/high-impact-tutoring) - [• Reading Intervention](https://www.hootreading.com/reading-intervention) - [• Assessments & Reporting](https://www.hootreading.com/assessments-and-reporting) - [Impact](https://www.hootreading.com/our-impact) - [Teach With Hoot](https://www.hootreading.com/teach-with-hoot) [Log In](https://app.hootreading.com) [Get in Touch](https://www.hootreading.com/get-in-touch) ![](https://learn.hootreading.com/hubfs/Imported_Blog_Media/Small-Business-Matters-Podcast-.jpg) # Chatter That Matters Podcast – Small Business Series – Hoot Reading Hoot Reading CEO and Co-Founder, Carly Shuler, was invited to be a guest on Tony Chapman's Chatter That Matters podcast. Carly's particular episode is part of the Small Business Matters series, presented by RBC. [Hoot Reading](https://learn.hootreading.com/blog/author/hoot-reading) May 19, 2020 [mailto:?subject=Check%20out%20https://learn.hootreading.com/blog/chatter-that-matters-podcast&utm_medium=social&utm_source=email%20&body=Check%20out%20https://learn.hootreading.com/blog/chatter-that-matters-podcast&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://learn.hootreading.com/blog/chatter-that-matters-podcast&utm_medium=social&utm_source=email%20&body=Check%20out%20https://learn.hootreading.com/blog/chatter-that-matters-podcast&utm_medium=social&utm_source=email) *Our CEO and Co-Founder, Carly Shuler, was invited to be a guest on Tony Chapman’s Chatter That Matters podcast. Tony is a keynote speaker, conference host, moderator, and TV and radio personality. He is one of North America’s leading thought leaders on topics like consumerism, corporate culture, branding, retail and the impact of change.* *His podcast, Chatter That Matters, cuts through the noise to take a closer look at what really matters and the insights and ideas to get you where you need to go. Carly’s particular episode is part of the Small Business Matters series, presented by RBC.   * Podcast description and references are taken from the [Chatter That Matters show notes](https://chatterthatmatters.libsyn.com/carly-shuler-hoot-reading). [Click here to find more amazing Chatter That Matters episodes](https://chatterthatmatters.libsyn.com/) to listen to.   After a five-year stint with [Sesame Streets Labs](https://www.sesameworkshop.org/) in New York, and getting her Masters in Education at [Harvard](https://www.harvard.edu/), Carly Shuler returns to Canada. She creates [Hootreading.com](https://www.hootreading.com). Why? Carly knows that kids who love to read will spend a lifetime loving to learn. Hootreading.com matches students with real teachers, and with Carly’s proprietary technology and teaching methods, her business takes off. Her concern is that she might draw the attention of multinationals who will go after her market share with their deeper pockets. John Ruffolo, Founder, [OMERS Ventures](https://www.omersventures.com/) and Co-Founder, [Council of Canadian Innovators](https://www.canadianinnovators.org/), Lisa Kimmel, Chair & CEO, Canada & Latin America, [Edelman](https://www.edelman.com/) and Eric Leblanc, VP, Knowledge Based Industries, at RBC step in to help. Small Business Matters series, presented by RBC. **Links and References** Carly Shuler, CoFounder & CEO at Hoot Reading – [https://www.linkedin.com/in/carlyshuler/](https://www.linkedin.com/in/carlyshuler/) Website – [https://www.hootreading.com](https://www.hootreading.com/) Facebook – [@hootreading](https://www.facebook.com/hootreading/) Twitter – [https://twitter.com/hootreading](https://twitter.com/hootreading) Instagram: [@hellohootreading](https://www.instagram.com/hellohootreading/?hl=en) [@raisingandreading](https://www.instagram.com/raisingandreading/?hl=en) Lisa Kimmel, Chair & CEO, Canada & Latin America – Edelman – [https://www.linkedin.com/in/lkimmel/](https://www.linkedin.com/in/lkimmel/) [https://www.edelman.com](https://www.edelman.com/) John Ruffolo, Founder, OMERS Ventures and Co-Founder – Council of Canadian Innovators [https://www.linkedin.com/in/joruffolo/](https://www.linkedin.com/in/joruffolo/) [https://www.omersventures.com](https://www.omersventures.com/) [https://www.canadianinnovators.org](https://www.canadianinnovators.org/) Eric Leblanc, VP, Knowledge Based Industries, RBC LinkedIn – [https://www.linkedin.com/in/eric-leblanc-758a332/](https://www.linkedin.com/in/eric-leblanc-758a332/) RBC Business page – [https://www.rbcroyalbank.com/business/index.html](https://www.rbcroyalbank.com/business/index.html) RBC COVID-19 Financial Relief page – [https://www.rbc.com/covid-19/business.html](https://www.rbc.com/covid-19/business.html) Future Launch – [https://www.rbc.com/dms/enterprise/futurelaunch/index.html](https://www.rbc.com/dms/enterprise/futurelaunch/index.html) Follow Tony Chapman Website – [https://tonychapmanreactions.com](https://tonychapmanreactions.com/) Twitter – [https://twitter.com/TonyChapman](https://twitter.com/TonyChapman) Linkedin – [https://www.linkedin.com/in/tonychapmanreactions/](https://www.linkedin.com/in/tonychapmanreactions/) Instagram – [https://www.instagram.com/chatterthatmatters/](https://www.instagram.com/chatterthatmatters/) Facebook – [https://www.facebook.com/Chatter-that-Matters-111890333544575M](https://www.facebook.com/Chatter-that-Matters-111890333544575)   ![](https://learn.hootreading.com/hs-fs/hubfs/Imported_Blog_Media/Small-Business-Matters-Podcast-.jpg?width=2000&height=2000&name=Small-Business-Matters-Podcast-.jpg) ## Recent Posts NAEP Reading Scores ### [It's Never Too Late to Become a Strong Reader](https://learn.hootreading.com/blog/its-never-too-late-to-become-a-strong-reader) The latest NAEP reading scores are a reminder that older readers still need support—and that with the right instruction, growth is possible. Hoot Reading Jul 23, 2026 Parents ### [End of Year Testing: What Parents Need to Know](https://learn.hootreading.com/blog/end-of-year-testing-what-parents-need-to-know) As the school year comes to an end, assessments in core academic subjects reveal if your child is ready for the next grade level, or if they need... Hoot Reading Apr 16, 2026 ### [Hoot Reading Earns “Strong” Evidence Rating from Evidence for ESSA](https://learn.hootreading.com/blog/hoot-reading-earns-strong-evidence-rating-from-evidence-for-essa) Hoot has earned a “Strong” rating from Evidence for ESSA, the highest level of evidence, reserved for programs supported by rigorous experimental... 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